The iGaming industry has experienced tremendous growth in recent years, as more and more people turn to online platforms for their entertainment and gambling needs. With this growth comes fierce competition for market share, and companies must constantly innovate and adapt to stay ahead. One company that has risen to the top of the pack and has become a major player in the iGaming industry is Pragmatic Play. In this blog post, we will explore the success story of Pragmatic Play and how their approach to innovation and adaptability has contributed to their rise in the iGaming industry.
Introduction to Pragmatic Play
Founded in 2015, Pragmatic Play quickly gained a reputation as a leading provider of online casino games and software. Headquartered in Malta, the company has offices in the UK, Romania, Gibraltar, and India, allowing them to serve a global market. They are licensed and certified by over 20 regulatory bodies, ensuring their games are fair and their operations are ethical.
Pragmatic Play offers a diverse portfolio of over 200 games, including slots, live casino, and bingo. Their games are available in over 30 languages and currencies and can be accessed on all major devices, including desktop and mobile. With a focus on innovation and quality, Pragmatic Play has become a household name in the iGaming industry and has won numerous awards for their games and services.
Innovation Driven by Player Experience
One of the keys to Pragmatic Play’s success is their commitment to innovation. They have a dedicated team of developers and designers who are constantly working to create new and exciting games for their players. Their games are known for their immersive gameplay, stunning graphics, and unique features that keep players engaged and entertained.
One of their most successful innovations is the Multiplier Man feature, which can be found in their popular slot game, Sweet Bonanza. This feature adds a multiplier of up to 100x to players’ winnings, creating a thrilling and potentially lucrative gameplay experience. This type of innovation not only keeps players coming back for more but also sets Pragmatic Play apart from their competitors in a crowded market.
But their focus on player experience doesn’t stop at game development. Pragmatic Play also offers a range of tools and services to their operator partners to enhance the player experience. This includes tournaments, free round bonuses, and an easy-to-use backend system for operators to manage their casino. By providing these tools, Pragmatic Play is able to help their partners create a more engaging and rewarding experience for their players, which in turn, drives more business for the company.
Adaptability in a Changing Industry
The iGaming industry is constantly evolving, and companies must be able to adapt quickly to stay relevant. Pragmatic Play has been able to do just that, making strategic moves to stay ahead of the competition and keep up with industry trends. One such example is their expansion into the live casino market.
In 2019, Pragmatic Play announced their move into the live casino market with the acquisition of Extreme Live Gaming from Novomatic. This allowed them to expand their offerings and meet the growing demand for live casino games. It also gave them access to Extreme Live Gaming’s cutting-edge technology, further enhancing their live casino product.
Not only did this move allow Pragmatic Play to diversify their portfolio, but it also positioned them as a major competitor in the live casino space. This adaptability has been crucial in the company’s rise in the iGaming industry and has given them a competitive edge against other providers who are slower to adapt to changing market demands.
Strategic Partnerships for Reach and Growth
Another factor that has contributed to Pragmatic Play’s success is their strategic partnerships with leading operators and other industry players. By forming these partnerships, Pragmatic Play has been able to expand their reach and grow their business.
One such example is their partnership with LeoVegas, one of the largest and most reputable online casino operators. Pragmatic Play’s games are now available on LeoVegas’ platform, exposing them to a wider audience and giving them access to new markets. This type of strategic partnership not only benefits Pragmatic Play, but also their partners, as they are able to offer their players high-quality and innovative games from a trusted provider.
Conclusion
Pragmatic Play’s rise in the iGaming industry is a testament to their commitment to innovation and adaptability. By constantly pushing the boundaries, they have been able to create a diverse portfolio of games and services that have captured the attention of players and operators alike. Their strategic partnerships and ability to adapt to changing market conditions have also played a crucial role in their success.
As the iGaming industry continues to expand, Pragmatic Play is well-positioned for even more growth and success. With their focus on player experience and commitment to innovation, it’s clear that they will continue to be a major player in the industry for years to come.